Indian Women Redefining Real Estate: Key Insights

A seismic shift is underway in India’s real estate sector, with women emerging as pivotal players. According to Anarock’s Consumer Sentiment Survey (H2 2024), 70% of Indian women now prefer residential real estate for investments—a surge attributed to rising disposable incomes, financial autonomy, and a strategic pivot from volatile assets like stocks. Here’s a deep dive into the trends reshaping the market:

From Decision-Makers to Independent Buyers

Historically, women influenced home purchases in India, but today, they’re driving transactions independently:

69% are end-users, while 31% invest purely for returns (up from 21% in H2 2022).
52% target premium/luxury homes (₹90 lakh+), up from 47% in 2022.
8% opt for ultra-luxury properties (₹2.5 crore+), reflecting a growing cohort of women High Net-Worth Individuals (HNIs).

Why it matters: Women are balancing practicality and wealth-building, leveraging real estate’s dual benefit of utility and appreciation.

Real Estate vs. Traditional Assets: Why Housing Wins

Amid stock market volatility, women are doubling down on property:

Housing outshines gold (12% preference) and equities, offering stable, long-term gains.

Anuj Puri, Chairman, Anarock Group: “Women have unerringly picked the winning ticket. Real estate’s tangibility and security align with their financial goals.”

Luxury Homes: The New Investment Mantra

The premium segment is witnessing unprecedented demand:

33% seek properties priced ₹90 lakh–₹1.5 crore.
11% eye ₹1.5–2.5 crore homes.
8% target ₹2.5 crore+, underscoring the rise of women HNIs in metros and tier-1 cities.

Drivers: Urbanization, dual-income households, and aspirational lifestyles.

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The Road Ahead: Women Powering Market Growth

With festive season demand around the corner, developers are tailoring projects to women-centric preferences:

Safety-focused gated communities.

Smart homes with tech-enabled amenities.

Co-living spaces for working professionals.

Conclusion: A Transformative Era for Real Estate

Indian women are no longer just participants—they’re catalysts in real estate’s evolution. As financial literacy grows and societal norms shift, their dominance in luxury and investment segments will reshape urban landscapes.

SOURCE: ibtimes.co.in