Dec 21, 2024
RESIDENTIAL
India’s real estate market is experiencing a remarkable resurgence, as it rebounds from a decade-long slowdown and achieves its highest sales in the past ten years. After years of stagnation, the sector is witnessing massive growth, driven by factors such as urbanisation, changing consumer preferences, and increased demand for premium and luxury properties. The first half of 2024 has been particularly notable, as it marked the highest decadal sales level, with experts projecting continued growth for the remainder of the year.
The decade leading up to the Covid-19 pandemic was defined by stagnation in the real estate sector, characterized by poor project execution, occasional fraudulent activities by developers, and weak buyer sentiment. However, post-pandemic, the sector has undergone a significant transformation. India’s real estate market is now booming, with rising urbanisation, shifting lifestyles, and increasing demand for upscale homes driving this positive shift.
Premium and luxury segments, in particular, have seen a sharp uptick, with high-net-worth individuals (HNIs) and non-resident Indians (NRIs) showing keen interest in high-end properties that offer world-class amenities. Cities like Gurugram, Mumbai, and Bengaluru have become hotspots for this demographic, marking a shift towards more sophisticated and luxurious living spaces.
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Data from real estate firms shows that India’s housing market has witnessed a strong recovery post-Covid, reaching record sales in 2024. According to recent reports, the first nine months of 2024 saw the highest-ever sales in the top seven markets, with 229,908 units sold, reflecting a 17% year-on-year growth. These figures suggest that the market is on a solid upward trajectory, with residential sales in the first three quarters already reaching 85% of the total sales in 2023.
The sales growth is being driven by a combination of factors, including economic recovery, increased buyer confidence, and the resurgence of demand in both premium and affordable housing segments. The luxury market has seen significant growth, with more high-end properties being launched, catering to the changing tastes of consumers seeking more space, better amenities, and greater luxury.
There has been a clear shift towards larger living spaces, with many buyers opting for bigger homes and iconic projects by renowned developers. This trend has been particularly evident in the luxury and high-end segments, where consumers are willing to invest in properties offering world-class facilities. As urban centres continue to grow, developers are focusing on delivering more spacious homes with premium amenities, including wellness features, smart home technology, and sustainable living options.
The demand for wellness, personalisation, and sustainability is also shaping the market. Buyers are increasingly prioritising eco-friendly, energy-efficient properties that contribute to both environmental sustainability and cost savings in the long term. This has led to the development of properties with green features, including solar power systems, water conservation measures, and eco-friendly building materials.
Despite the strong growth in the luxury and premium segments, challenges persist in the affordable housing sector. Demand continues to outpace supply, leading to a gap in affordable housing availability. Developers are now focusing on addressing this demand through more efficient construction practices and better financing options, but the affordable housing segment remains under pressure.
The Future of Indian Real Estate
Looking ahead, India’s real estate sector is poised for even greater growth. Projections suggest that the sector could reach a value of $1.3 trillion by 2034, with housing demand expected to grow to around 70 million units by 2030. This growth will be driven by rapid urbanisation, ongoing infrastructure development, and favourable government policies that support real estate development.
Infrastructure projects, including metro expansions and improved road connectivity, are helping to drive growth not just in major cities but also in Tier II and III cities. These cities are expected to emerge as key real estate hubs in the coming decades, driven by increasing migration, better connectivity, and enhanced amenities.
Co-living and rental markets are also set to grow, particularly as more people move to urban centres for work and education. This shift is likely to create opportunities for developers to cater to younger generations who are seeking flexible, affordable housing options.
The integration of technology in real estate is also transforming the industry. The use of artificial intelligence (AI) in property management, blockchain for transparency, and innovative building technologies is helping to redefine the real estate experience. Developers are incorporating smart home features, automation, and advanced security systems into properties, making them more attractive to tech-savvy buyers.
The rise of co-working spaces is another trend that is reshaping the commercial real estate landscape. With the growing number of remote workers and freelancers, the demand for flexible office spaces is on the rise. This has led to the development of co-working hubs that offer a blend of workspace and community, providing businesses with cost-effective and scalable solutions.
India’s real estate market is undergoing a remarkable transformation, driven by urbanisation, infrastructure development, and changing consumer demands. The sector’s strong growth in 2024 is just the beginning of a larger, sustained boom, with projections indicating continued expansion in the coming years. Developers are adapting to new consumer preferences by offering larger, more luxurious homes with cutting-edge amenities, while also addressing the need for affordable housing.
As India’s economy grows and infrastructure continues to improve, the real estate sector will remain a key driver of the country’s economic development. The future of real estate in India looks promising, with opportunities for growth in both urban and suburban markets. Whether for homebuyers, investors, or developers, the Indian real estate market presents a wealth of potential for those ready to embrace its evolving landscape.
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